Cookies are small data files that allow a web page to collect and store a range of data on your desktop, laptop, or mobile device. Cookies help us to provide important features and functionalities on our websites and mobile apps. We use them to improve your customer experience. With our permission, cookies from other companies may be placed on our websites and mobile apps. For example, we use cookies to:
Improve the operation of our websites and mobile apps.
Cookies allow us to evaluate and improve the operation of our websites and mobile apps so that we can personalise your experience and enable you to use and enjoy many of the useful features. For example, cookies help us track which pages you visit, what you choose to book as you move through each stage of the booking process; they help us to adjust your preferences such as your recent searches, or remember listed vacation days and the content of your online shopping cart.
Improving the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are used, for example, by telling us if you receive any error messages when using the site, so that we can then test various designs of our website and mobile apps.
Website analytics, including Google Analytics, provide information about the number of visitors to our website and mobile apps, which areas of our website and mobile apps are particularly popular, and whether there are trends such as, for example, a particular page is mostly viewed by people in a particular country.
These cookies ultimately help us to improve your visit to our website.
Providing relevant online advertising
We use cookies to provide online advertising that we believe to be of particular interest to you for visiting our websites, mobile apps, and visiting other websites. For example, these cookies help us to suggest flights from your nearest airport, a holiday at a destination that you are interested in, or products that you may like. These cookies may collect information about your online behaviour, such as your IP address, the website from which you came to ours, as well as information about your order history or the contents of your shopping cart. This means that you can see our advertising on our websites, mobile apps, and websites of other companies. You may also see advertisements for other companies on our websites and mobile apps. To help us provide only online advertising that's relevant to you, we also link data we've collected through cookies in your device's browser to other data we collect.
Measuring the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advertisement, and how long ago that was.
This information enables us to measure the effectiveness of our online advertising campaigns and control how many times an ad has been shown to you. This will prevent us from constantly displaying the same advertisement. We also use cookies to measure the effectiveness of our marketing communications, such as opening a marketing email we sent you.